Now that pregame is over, it’s time to “tackle” the game. Since the baseball season is long, and games have no set time limit, it’s best to establish a schedule and develop a routine.The most useful thing to know before you go out are your entrance/exit points, the fastest ways to get around the stadium, and alternate break rooms. You may get stuck out somewhere during the game and need to take a quick break. Concession stands with freezers, storage closets, suites, bull pen lounges, “family” bathrooms, and offices are great escapes when you don’t have the time to get back to your dressing room. By knowing how to navigate your stadium you’re getting the maximum exposure with the minimum effort. Also it’s extremely important that you are comfortable with your dugout top and familiarize yourself with it’s dimensions. Falling off the dugout is a real danger and you, and the players below you, can get seriously injured. Check out the infamous clip of Wolfie falling off the dugout in Reno <click here> You should also watch out for the outfield walls, as they can be dangerous. Slider of the Cleveland Indians fell off the wall during the ALCS and torn his ACL. I fell off the outfield wall and broke my arm, requiring surgery to put a plate and four screws in my bone. Be aware of your surroundings!
If possible give your mascot an introduction sometime after the first inning, mid 2 being an ideal time (the theory being that not everyone is in their seats yet during the 1st). You can announce the character, he/she makes his/her entrance, and does a quick skit, dance, or T-shirt launch. It’s a great way to let the crowd see the mascot and know that he’ll be around during the game. Check out Orbit of the Astros introduction <Click here> This was done pre game, but could easily be done in game.
Mascots are often used to accentuate promotions. Work with your game director/promotional staff and determine which promos they mascot should be at and know when/where they are. One of the most common on field mascot promotions is the mascot race. Another is musical chairs. Normally I would budget 6 outs for a promotion. I would use 3 outs to get to position and be in position 3 outs prior. While you’re waiting for a promo, either interact with the crowd, or hide away in a tunnel/hallway. You should never be seen just standing idle clearly waiting for a contest. It makes you look like a bored intern in a costume.
Skits are another great way to entertain the baseball crowd. There are many common skits, such as the Dance off, where the mascot attempts to get someone (planted player, umpire, fan, opposing mascot) to dance. The person is reluctant at first, but then breaks out into a dance, like this skit with Raymond and the Oriole Bird, the Greenville Drive game and the Eugene Emeralds. An easy skit is the “mascot streaker” where the character runs out “naked” and is pursued by security.For the “Slow Dance request” skit, the mascot finds a pretty lady who he wants to dance with, but has to argue with the sound guy to play the correct song. Watch Raymond perform this routine <click here>. Another is the “mascot in drag” routine where the mascot puts on a dress and serenades an umpire or player. The Phanatic took it up a notch by dressing up as Lady Gaga and dancing. <click here> There is also the mimic/Monkey See Monkey do skit where a fan has to do what the mascot does. Check out Thunder from Lake Elsinore performing this <click here>. If your budget allows it, you can get real creative and create prop based skits, like Raymond’s tear away skit, which was adapted from a Famous Chicken bit <click here>. The grounds crew field drag is another opportunity to perform. Here Parker of the Fresno Grizzlies and his “Drag Kings” performing a dance to “Soulja Boy.” The “Mascot Evolution of Dance” is another popular routine, where the mascot dances to a variety of popular songs. Parker reworked the skit into the “Evolution of Hip Hop“. Watch YouTube and look at what other mascots do. Feel free to “borrow” the skits, as most mascot performers do. I suggest that you find some twist or unique way to make it your own.
In the minors it’s easy to get time to perform, but in the majors where every inning break is sponsored and time is at a premium, it’s much harder to get time. One way to “sneak” skit time in is by piggy backing on a promotion. Here the Tampa Bay Rays mascot and the Texas Rangers mascot serve as contestants for the Pappa Johns “Dance for your dinner” promo <click here> A great place for “found time” are pitching changes. These breaks are usually not sponsored and offer time for the mascot to strut their stuff. Since pitching changes are random, it’s next to impossible to perform a live skit, so video skits are a better option.
Video skits are easy and impactful ways to engage the crowd with the mascot. With the Rays I did several “sing-a-longs” that got the crowd going, such as “Living on a Prayer” and “Minnie the Moocher.” Video skits are great because they can be used over and over again. You can theme them for special events, like Father’s Day (Raymond goes Fishing with Dad) or for specific opponents (Raymond vs the Rally Monkey, Raymond vs Wally the Green Monster)
The 7th inning stretch usually features the mascot. The character hops on the dugout and pantomimes the stretch. After the stretch there is usually 60 seconds of “pump up” music. The Winston-Salem Dash dances to the song “Ice Cream and Cake.” You can also invite fans up to dance with you like the Phanatic does.
The bane of anyone working in baseball is the dreaded rain delay. This is a good time to take a break, but it is also a great time to do some schtick. You can get a rain outfit for the character, but if your budget doesn’t allow for a custom costume, just go buy a large yellow poncho. It will fit over your mascot easily and people will “get it.” If you have an old/backup suit you can take it out and slide on the tarp or play in puddles. Be sure to check with your groundskeeper and supervisor before doing this.
Mascot “Family” members are a great way to add entertainment to the game on Family Fundays (usually Sundays) and Mothers’/Fathers’ Day. Take your old costume or your backup costume and add accessories to make it into Mom, Dad, Grandpa, Or Grandma. For female family members a large dress, fancy hat, wig, lipstick/eyeshadow (made of felt and pinned on) and a purse work. For male characters a sports jacket, neck tie, tacky Hawaiian shirt, and a bushy mustache (fake fur fabric, pinned on) do the trick. For grandparents have the performer walk slower and perhaps give them a cane or walker. Many of these items can be found at a thrift store so you don’t have to break the bank to costume your characters.
Mascot birthday parties are a popular event at baseball games, sometimes drawing large crowds. Invite local sports and sponsor mascots to the event. If you have a budget it’s even possible to bring in out of town mascots which is a special treat for the fans. Pregame is a good time to do a group introduction and skit. If you have time, film a video skit with the mascots to show during the game (or online) like the Raymond’s house party or the Mascot card video we did. Have the mascots available to do an autograph session. Having a poster made with all of the mascots on it is a great touch. If this is not in your budget, get the mascots to take a group photo before the game begins, print off color copies in the office, and have the characters sign the photo during the autograph session.
If the team is down, consider a “rally” version of your character. In Tampa we had “Rally Ray.” They played an intro video, cued the music, and Rally Ray came bounding out during the middle of the 9th. We created a super hero style costume for him to wear. “Rally Ray” when then pump up the crowd using his drum. If you have a Rally version of your character, pay attention to the game and make sure you take a break so you have some gas left in the tank. See where you’re at after the 7th inning stretch.
If your team wins its great to “run the flag.” Get a custom flag made and run out to the field with it. It’s a nice way to end the game. If you have a “kids run the bases” post game it’s a nice opportunity to high five or take pictures on the field after the game. I was so wiped after working all game that I actually had my backup do it, which is advisable, unless you want to spend all day in costume.
That’s all for now. Look forward to Part 3: Working the crowd.
Stay Fuzzy my friends~ Kelly
So you’ve been handed the mascot program and you aren’t exactly sure what to do. You’re now responsible for keeping the costume clean, staffing the costume, and scheduling appearances. Here is some basic advice:
- Learn how to take care of the costume: Read our entry on “how to clean a mascot costume“. If this doesn’t answer your questions, feel free to contact us for specific cleaning advice. It is a good idea to designate an area for the costume to be hung to air out after use. Make sure that anyone you give the costume to knows how to properly clean a costume. A fur costume can easily be destroyed if someone puts it in a dryer.
- Find a mascot performer: Review our “finding a mascot performer” entry. If you cannot find a consistent performer, you or other staff members may have to wear the costume. Make sure anyone who gets in the costume reads our “basic character development” entry. The less experienced performer you have the more attention you have to pay to them. Make sure they are comfortable in the costume, know to hydrate properly, and take proper breaks. We recommend 20-30 minutes on, 20 minutes off for outdoors, and 30-45 minutes on indoors with 20-30 minutes off for inexperienced performers. Heat sickness is a real concern for someone who does not yet know their limits. More experienced performers already know their comfort level.
- Provide a mascot escort: Make sure your mascot always has an escort to assist them. This person is the mascot’s eyes and ears, seeing things the performer cannot (small children below eye level, steps, etc.) and assure their safety in case of unruly fans or other emergencies. This person should have a radio or some means to get in touch with you in case of an emergency. An escort also helps the mascot manage his/her props, preps contestants, and distributes giveaway items.
- Set a schedule of fees: Establish the rate for your mascot at different types of events
- Non profit
- Sponsor events
- Non sponsors
- Private appearances (birthdays, deliveries, parades)
- Community events (walk a thons, school/church festivals)
- Create an appearance request form: The form should ask for
- Event Name, date, time requested
- Name of organization, type of organization (business, non-profit, private party)
- Name of person making request (phone #, e-mail)
- Name of on site contact (phone #, e-mail)
- Address of event
- Description of event
- Expectations of mascot at event
- Create an appearance confirmation form: This is the form you send out once the appearance is scheduled. It confirms the information provided on the request form, sets the appearance time and expectations, and informs the client:
- If parking is an issue, please designate an assigned spot for the performer, preferably close to the event, as he/she will have a large bag to carry
- You must provide a private place to for the performer to change. BATHROOMS ARE NOT ACCEPTABLE since the performer may have to place parts of the costume on the floor while getting dressed and bathrooms are unsanitary.
- If the crowd becomes unruly, or the performer fears for their safety, the appearance may be cancelled without refund.
- Advertise the appearance as “between the hours of” to avoid disappointing people if the mascot has to take a break.
- Maintain a master calendar: Use Outlook, Google, Yahoo, or other calendar programs to keep a master schedule online. Allow your performers access to the schedule so they can manage their appearances. Send out a weekly e-mail reminder/schedule of events to keep your performers in the know and avoid missed appearances.
- Create a payroll spreadsheet: Keep accurate records of appearances and hours to make sure your performers get paid properly. Advise your performers to keep track of their hours in case of an error.
- Create a mascot program budget: Calculate expenses for the program. Items to consider
- Payroll for appearances and escorts
- Costume maintenance (cleaning, supplies)
- New/replacement costume pieces
- Mascot promotional items (t-shirts, tattoos, autograph cards)
- Mileage/travel expenses
- Training for performers
- Develop merchandise: Generate revenue with your mascot through sales of items such as dolls, t-shirts, hats, bobble heads, and more.
- Develop community outreach programs: Decide how you want to impact your local community. Create programs to be performed at schools that encourage students to read, get active, recycle and more. Other popular school shows are anti-bullying and test taking techniques. Many programs rewards students with ticket vouchers to attend a game.
- Work with sponsorship: Generate revenue through the sale of mascot related sponsorship School programs, promotional items, and even an overall mascot sponsorship can bring in money for your organization. Read our “how to generate revenue with your mascot program” entry.
- Work with marketing: Use the mascot to get your marketing messages out. Social media, publicity stunts, community events, charitable visits, all are ways to promote your character and brand.
A mascot program entertainment, community outreach, marketing, and sales combined. A successful program depends on a lot of people, but mostly on its administrator. If you ever need additional advice, feel free to contact us at amazing-mascots.com
Stay Fuzzy my friends!~ Kelly Frank, President/Owner AMAZING!! Mascots, Inc.