How to be a mascot in a parade

parade t bug

Everyone loves a parade…except a mascot! Parades are one of, if not the most grueling appearances for a mascot to perform at. Often times an inexperienced person is thrown into the costume. This can be extremely dangerous with heat exhaustion and stroke as a very real concern.

From WebMd:

<< Risk Factors for Heat Exhaustion

Heat exhaustion is strongly related to the heat index, which is a measurement of how hot you feel when the effects of relative humidity and air temperature are combined. A relative humidity of 60% or more hampers sweat evaporation, which hinders your body’s ability to cool itself.

The most common signs and symptoms of heat exhaustion include:

Treatment for Heat Exhaustion

If you, or anyone else, has symptoms of heat exhaustion, it’s essential to immediately get out of the heat and rest, preferably in an air-conditioned room. If you can’t get inside, try to find the nearest cool and shady place.

Other recommended strategies include:

  • Drink plenty of fluid (avoid caffeine and alcohol).
  • Remove any tight or unnecessary clothing.
  • Take a cool shower, bath, or sponge bath.
  • Apply other cooling measures such as fans or ice towels.   >>

If heat exhaustion is ignored, it can progress into HEAT STROKE which is DEADLY

From WebMD

<<Symptoms of Heat Stroke

The hallmark symptom of heat stroke is a core body temperature above 105 degrees Fahrenheit. But fainting may be the first sign.

Other symptoms may include:

Heat stroke is the most serious form of heat injury and is considered a medical emergency. If you suspect that someone has heat stroke — also known as sunstroke — call 911 immediately and give first aid until paramedics arrive. >>

Now that we’ve thoroughly scared you about heat exhaustion and stroke, let’s discuss practical ways to to have a successful parade performance.

parade

Know the logistics of the parade

You need to know the following information about the parade:

  • Where you can park your vehicle
    • Parades are often busy and crowded events. Parking may be far away from your float, or not even available. See if you can meet up at an off site location and car pool with other attendees, or even arrive with the float. You will arrive super early, but will avoid the hassle of parking.
  • How you will be getting back to your vehicle after the parade
    • Parades normally do not end where they started. Arrange for a ride back to your vehicle once the parade has concluded. By taking care of this before the parade starts you avoid being a hot and tired mascot performer who now has to walk all the way back to their car.
  • Where the parade starts and ends
    • This will help you plot out your parade performance and how to get back to your car.
  • What your float number is
    • This will help you locate your float faster and save you time. This also helps you estimate when your float will start moving in relation to the start time of the parade. For example, float #4 will be moving a lot sooner than float #50 which will help you determine exactly when you need to be fully dressed.
  • The start time of the parade
    • Just like the float number, this info helps you know when you REALLY need to be ready. Don’t waste energy by being fully dressed 30 minutes before a parade’s start time. If you’re float #50 you could be dressed, sweating, doing nothing for a full hour before you even get to the start of the parade route.
  • Changing location for the mascot
    • In an ideal situation your mascot either has its own van that serves as its parade transportation/float. Most mascots not working for a professional team will likely find themselves with nowhere to change. Often times you will have no choice but to throw the costume on in full view of everyone. Getting dressed in front of people violates the “mascot code” of breaking the reality of the character. but it’s up to you. If I am performing as a known sports mascot, I will not toss on the suit in front of people. If I’m a corporate character or object mascot, I have no qualms about throwing on the suit where people can see. If possible, see if another float/vehicle with space will allow you to use their space to change. If you use an off site location you will end up getting dressed long before the parade starts. If you find yourself having to get super early, go to the float and just sit down/relax. Don’t feel self conscious about not being animated. Think of the staging area of the parade as being backstage. Backstage is a break area, and you should not expect to be performing at that time. Save it for the parade route.

parade bug

Arrange for in parade transportation

Talk to your float organizer before the parade to see what the expectations are. For most parades it is not realistic to expect a mascot to walk the entire route. If you have a float, plan to spend the majority of your time riding on it. See if there are any rules/regulations about getting on/off the float while the parade is going on. It’s best to use common sense and only get on/off the float while it is not moving.

I used to position myself on the top of the vehicle pulling the float. That way I was the first thing the crowd saw from our float. You need to check with the float organizer to see if this is OK. You also need to communicate with the driver of the vehicle so they know your intentions. Again only get on/off the vehicle when it is not moving. Also BE VERY AWARE of the vehicle during the parade. The driver has a lot of things to look at and worry about. If you are moving around during the parade route it is YOUR RESPONSIBILITY to not get run over. Stay alert!

Some mascots like to bring their own transportation such as scooters or roller blades. Unless it’s an electric/gas scooter chances are the action needed to keep the scooter moving is  going to expend more effort than expected. Iam also not a fan of roller blades. Parade routes are often uneven. You may have to rollerblade over bricks, cobblestone, or train tracks. Also roller blades prevent you from being able to jump on the float or vehicle in case you need a break. Unless you are an extremely proficient on roller blades and are in good enough shape to be able to last the entire parade on them, I say leave them at home.

parade raymond

Pace yourself!

A parade is a marathon, not a sprint. At the beginning of the parade you’ll have a ton of energy and will be very excited. This won’t last! Try to remember that an pace your energy and actions. You may start off walking the parade, then hop on the float for a little break. Then perhaps you’ll run around and dance for a bit, and then jump on a golf cart for a few minutes to catch your breath. You will not be able to be at a full 10 energy level the entire parade. Start off at a 5, work up to a 10, drop down to a 1 to catch your breath, and then move your energy level gradually back up.

Ask about the judges table. This is where you want to save your best moves for. It’s a great place to launch a confetti cannon (check with parade regulations about confetti), to do your big dance move, or give away your promo items. If it’s a big parade, there may even be cameras, and they’ll usually be near the judges table. This is your time to show off! Make sure you have some gas still in the tank to do so.

Pacing yourself also includes promotional items such as beads and candy. Often times floats toss out the items without considering the entire parade route, and run out half way through. Budget your promo item distribution so the kids towards the end of the parade get candy as well!

parade kids

HYDRATE

You should prepare yourself for the parade before it even starts. Avoid alcohol the night before and caffeine the morning off. Both of these things will dehydrate you. Drink plenty of water beforehand, starting the night before so your body is properly hydrated. Also drink plenty of beforehand, but with enough time for your body to be hydrated and so you can get rid of any excess water. You won’t be able to go to the bathroom in the middle of the parade route, so be sure to hit the port o potties before the start of the parade. You can also take an electrolyte  pill  before the parade. These pills are available at Wal-Mart , CVS, and Walgreens. I do not have a recommended brand, use whatever is available. These pills help you get minerals that help you avoid cramps and dehydration without the excess water that may just pass through you.

It’s important to also hydrate during the parade. If your costume’s mouth lines up with your own, you may be able to drink directly through your costume. If not consider getting a Hydration backpack that you wear under your costume. You can use water or a mix of water and a sports drink (diluted, most sports drinks have way too much sugar). To help it stay cool fill your hydration bladder up 25-50% full and freeze it the night before. It will melt during the parade giving you additional liquid an keeping everything cool.

It’s also important to hydrate after the parade as well. Drink water, take another electrolyte pill, or drink a Pedialytle.

 

I hope this plethora of information helps you have a fun, and more importantly, safe parade!

~Stay Fuzzy my Friends!

Questions to ask when ordering a mascot costume

An organization makes a significant investment when purchasing a mascot costume. However if the person in charge of ordering doesn’t know what to ask they may end up with a sub par costume.

When ordering a mascot costume, make sure to ask your sales representative the following questions:

  1. Have you ever been a mascot performer?
    • If they say “no” then you should take this into consideration. If they have never been a mascot performer then how will they know what’s best for your mascot performer? Will they be able to effectively convey to the production staff what works and doesn’t work? Do they even have a role in the design/production process? We’ve heard performers say of some company’s creations “It’s like they’ve never even worn a mascot costume.” Often times you have seamstresses or people with a fashion/clothing background producing and designing the suits.
    • If they say “yes” ask “How long ago?” Some companies do have former mascots on staff. However, some of them haven’t been working performers in years. They may be advocating outdated methods.
    • If they say “yes” ask “For who?” A corporate, theme park, or minor league mascot has a different experience and knowledge than a full time professional sports mascot performer.
      • At AMAZING!! Mascots our costumes are designed by veteran mascot performer Kelly Frank. She spent 5 seasons with the Tampa Bay Rays of Major League Baseball, three seasons with the Tampa Bay Lightning of the NHL, and has also been a mascot for Arena Football, Major League Soccer, the WNBA, minor league baseball, minor league hockey, NCAA Basketball, Division 1 NCAA Football, in addition to being a parade performer at Walt Disney World and a seasonal character for Universal Studios Florida. She is still an active mascot performer. She tests out every costume and makes sure they have the most vision, ventilation, and mobility that is allowed with the design.
  2. Is there a charge for artwork?
    • Most companies offer a free design service. Others do not. If there is a fee ask what it includes (how many revisions are allowed, will it be in color or black and white). Also ask if the design fee will be applied to the purchase price of the costume.
      • AMAZING!! Mascots offers a free design service. We provide a basic black and white pencil sketch to begin the process, and do revisions to the black and white sketch. Once it is approved we provide a color version of the character. We retain the rights to our concept art.
      • Pencil sketch

        Pencil sketch

        Color concept

        Color concept

  3. Will we own the rights to the character?
    • Many companies include the rights to the character with the purchase of the costume. Make sure to get this in writing and have your legal department look over the agreement.
    • Other companies charge for the rights to characters. This can range from a few hundred dollars to several thousand dollars. The rights to the Phillie Phanatic were notoriously purchased for $250,000 five years after his debut after the team mistakenly passed on purchasing the rights for $1,200 when they first ordered the costumes.
      • AMAZING!! Mascots charges between $175-$2,000 for the rights to our original mascot designs. The fee is based off the type of organization (corporate, college/university, high school, minor league, major league). You can avoid this fee by coming to the process with an existing character.
  4. What material is the head made out of?
    • If they say “Fiberglass” you do not want this head. These heads are very heavy and prone to cracking. This is an outdated method of producing costume heads.
    • If they say “Paper Machie” you do not want this head. Water breaks down paper, and a performer’s sweat can damage the head. Additionally this type of head cannot be washed properly. It is an old and outdated method of producing mascot heads suited for hobbyists and cosplay, but not professionally made mascot costumes.
    • If they say “ABS Vacuformed plastic” this isn’t a bad option, but it comes with some negatives. Plastic heads are far heavier than foam heads (some weighing as much as 15 pounds!). The hard nature of the head can be a hazard. Our mascot designer gave two different people black eyes while wearing two different ABS plastic heads. From a performance standpoint they are limiting (can’t face plant into a wall/hockey glass/floor, can’t “kiss” fans, etc.). The seam where the two formed pieced are glued together is often a weak point that comes apart over time. Additionally helmets are often screwed into place. This creates a pressure point and causes  weakness in the head’s wall over time. Plastic heads are more difficult to repair than foam heads. This style of head is best for corporate or theme park characters. Often an organization will need multiples of these costumes, and vacu forming is a less expensive option. Also they are an exact duplicate every time. Since corporate and theme park characters aren’t as active, they don’t mind the lack of mobility.
    • If they say “upholstery foam” this is not ideal. Upholstery foam is “open celled foam” meaning it is porous and can retain sweat and moisture like a sponge. This can lead to the growth of bacteria or mold. It loses it’s shape over time and eventually (7+ years) will rot and crumble apart.
    • If they say “Ethafoam” this is a good option. Ethafoam is a rigid closed cell foam that can be carved for details. We have encountered issues with helmets detaching from ethafoam heads. Also if it is carved there may be an issue with creating exact duplicates as carving leads room for error.  We have found that most companies that use ethafoam  use metal mesh in the mouths to keep them open. This is a terrible idea. Over time the metal rusts due to the performer’s exhalations. The metal can also come detached from the face and expose jagged edges, like we found in this costume head. If you chose a producer who uses ethafoam make sure that they don’t use metal mesh in the mouth.
      • AMAZING!! Mascots uses microcell foam. This is a lightweight closed cell foam. It maintains it’s shape over time. Because it is closed cell it does not absorb sweat and does not break down over time. For some features we use open celled “filter foam.” We use this for cheeks, noses/beaks, and eyebrows. We only use it in places that will not come in contact with sweat. Occasionally we produce duplicates of existing costumes using filter foam. This is not our preferred method (filter foam does absorb sweat and will break down over time) but do it upon client request.
      • Micorcell foam

        Microcell foam

        Filter Foam

        Filter Foam

  5. How much do your heads normally weigh?
    • If they say “we don’t know” this means that they are not a company that takes the weight of the head (and the comfort/safety of the performer) into consideration when designing and building a mascot head. This is a red flag.
    • If they say “5-15 pounds” this is pretty heavy and is likely made of plastic or fiberglass. Heavy heads can lead to performer injury.
      • Our heads are designed to be around 2-3 pounds with our “heaviest” heads weighing in at 4.5 pounds. Considering that the helmet weighs 1/2-1 pounds, that’s pretty light!
  6. Is there a helmet inside the mascot head?
    • If they say “no” this is not ideal. A mascot head requires a helmet to respond best to the performer’s movements. A head that rests on the shoulder, uses under arm straps, or clips into place is uncomfortable for the performer to wear and severely limits movement. Instead of being a lively animated character the mascot often comes off as a stiff, Frankenstein moving “guy in a costume.”
    • If they say “yes” ask what type. Baseball helmets offer a nice cushiony but tight fit. But the inner foam can absorb sweat and break down over use. Construction helmets are used, but don’t offer a great chin strap system.
      • We use lightweight street hockey helmets. We have found these to offer the best fit at the lightest weight. However we encourage your performer to find a helmet that fits them and that they like best and send it to us to install in the head. 
  7. Where is the vision in the head?
    • If they say “eyes” ask how much of the eye is see through. Some companies only make the black/iris of the eye see through. For best eye vision make sure that all of the area is see though.
    • See through eyes

      See through eyes

    • If they say “mouth” tell them to make sure it has as much peripheral vision as possible. This will be limited by the design. Also a lower jaw will limit the vision. You want as much vision as possible and may have to compromise on the look of the design to achieve this.
    • Wide open mouth

      Wide open mouth

    • If they say “neck” ask if it’s a sewn in screen or if it’s athletic mesh. A sewn in screen can be pretty obvious in a character and show up as a darker circle. Athletic mesh that has yarn crocheted into it hides it a little bit better. This method is best used in characters with longer fur. Vision through the neck takes some getting used to and can be less sanitary if you have multiple performers.
    • Neck vision

      Neck vision

      • We use all three vision options. The option chosen depends on the final design.
  8. Does the head have any vents?
    • If they say “no” this means they are a company that does not take the performer’s comfort into consideration.
      • We put a vent at the top of the mascot head. Hot air rises so we find it is the best place to put it. We sometimes put additional vents by the character’s ears.
  9. Do you put a fan in the head?
    • If they say “yes” that’s nice. Ask if it pulls air inside the costume or sucks stale air out. Fans work best in low impact corporate characters that stand around in one place.
      • We DO NOT put fans in mascot heads. Our experience with fans is that they ALWAYS break. The wires become disconnected and the battery terminals rust over time. They create noise which hinders the performer’s safety. We have also seen a fan become detached while on and cut the performers head. If you insist we will install one for an additional fee.
      • Broken, as usual

        Broken, as usual

  10. Is the neck attached to the head?
    • If they say yes, ask if it can be removed. Necks soak up a lot of sweat. It’s best if they can be detached from the head and washed.
      • We build our necks to the client’s specification but strive to make them detachable. Some designs do not allow for detachable necks. We also offer costumes with the neck built into the body (tucks into the head) or with necks that are attached to lycra hoodies. Hoodie necks allow the bottom of the mascot head to remain open creating maximum airflow.
  11. Is the costume body lined?
    • If they say “no” this is not ideal. The fur can be pulled out from behind. The friction caused by wearing an unlined suit will accelerate this. However unlined suits are slightly lighter.’
    • If they say “yes” ask what it’s lined with. Some lining just adds unnecessary weight/heat to the costume. We’ve seen suits lined with thick cotton fabric and even quilt padding!
      • We use lightweight athletic mesh to line our costumes.  We find that this adds to the life of the fur body while adding a minimal amount of weight.
      • Lined mascot body

        Lined mascot body

  12. Can the hands detach from the costume?
    • If they say “no” this is not ideal. Hands are the highest wear part of the costume. They get dirty and worn out faster than the rest of the suit. Buying a new pair of hands/gloves is less expensive than having to send your entire mascot body back to have the old hands removed and new hands attached.
      • Our hands are connected with velcro and snaps. We make our hands detachable so they are easy to wash and less expensive to replace. We make them connect with snaps and velcro so they are less likely to get misplaced.
  13. Can the feet detach from the costume?
    • See above entry for hands.
  14. What is the average lifespan of the different fur options?
    • If they say “what??” then they have not been testing fur for it’s durability and are likely using whatever fur they see fit, or is cheapest.
      • We can let you know the expected lifespan of your fur options. We have been observing and testing fur for years. We make note of the different fibers, thicknesses, and asses their lasting powers. Basic shag fur, for example, has a short lifespan and needs to be replaced more frequently. We prefer to use deluxe long pile fur and plush fur options.
  15. Is the costume machine washable?
    • If they say “no” do you really want this costume? A costume that needs to be hand cleaned, or taken to a specialty cleaner will take up a lot of time and resources. As a result the costume often ends up going unwashed and gets smelly fast. Also dry cleaning just sprays a layer of chemicals on the costume and is not an effective cleaning method.
      • Our costumes are machine washable. However you must use a machine without an agitator. An agitator can/will tear the costume. Our heads are washable by hand.
  16. Do the feet/sneakers have internal straps so the performer can secure their own shoes inside?
    • If they say “no” this is not ideal. Feet that are worn as “slipper” do not offer optimal arch support or responsiveness.
      • Our feet are built with straps to secure the performer’s own shoes inside. We find that this allows for the best mobility and foot support. Our feet are also built to be lightweight and durable. We can even make the cover detach from the base for easy washing.
      • Shoe strap system

        Shoe strap system

  17. How do you make your mascot bellies?
    • If they say “foam sandwiched between mesh” this works, but we have found it to make the costumes unnecessarily hot.
      • Our bellies are made out of athletic mesh and five to eight 1/4 inch pvc tubes. We do not use foam to pad out bellies as we find that it makes the costume much hotter and does not add to the character’s over all shape.
      • Get in my belly

        Get in my belly

  18. Do you offer any annual maintenance with the costume purchase?
    • Most companies do not offer annual maintenance with your purchase, and some charge up to $400 for a cleaning!
      • We offer a free annual cleaning with minor repairs for the life of the costume! You just pay shipping to and from the studio. We deep clean the costume and fix any tears we see. If we assess that the costume needs advanced repairs (zipper replacement, knees patches, hands replaced, etc.) we will give you a written estimate and will only make repairs if approved. We find this service valuable to keep our characters looking their best. We want you to have an AMAZING!! Mascot for years!

If you can think of any questions we didn’t answer here, or would like more information on ordering a mascot costume, please feel free to contact us using the form below:

How to write your mascot’s biography

how to be a mascot

Creating your mascot’s back story is an important and often over looked part of defining the personality of the character. A good back story helps establish the character, explain who he/she is, and provide motivation for the performer to develop a unique persona. The personality of the mascot helps dictate his actions and habits.

One of my favorite character biographies was for K-O of the Brockton Rox baseball team in 2003. It was done as an interview with the local newspaper and allowed me to present the mascot’s story to the public in a humorous fashion. As a performer I always “pushed it” and this mock interview does as well, with a few jokes that probably should have been edited out.

Below is the entire interview, originally published on July 13, 2003 in the Brockton Enterprise

Meet K-O

Below is an interview with Brockton’s newest celebrity, K-O the kangaroo. K-O, who stands seven boomerangs tall and weighs 2,416 baseballs (or roughly the same as a baby elephant) serves as mascot for the Brockton Rox minor league baseball team. We sat down with K-O before a recent Rox game

The Enterprise: Where were you born?
K-O: I was born at the Marsupial Medical Center on Kangaroo Island in Australia. They say I weighed 100 pounds, which is pretty heavy for a joey.

Enterprise: How did you start working for the Rox?
K-O: Well, the GM of the team Dave Echols was on a scouting trip to Australia. I happened to go to grammar school with Craig Lewis, the player he was scouting. Even though I’m a “boxing” kangaroo, I love baseball. Craigh got me a tryout in front of Dave. I played my best game ever, but Dave told me I was the worst ball player he’d ever seen, of any species! He did however think I would make a great addition to the Rox as the team’s mascot.

Enterprise: Speaking of your boxing career, what is your record?
K-O: It’s currently 42-0, all knockouts.

Enterprise: Who are some of the boxers you have faced?
K-O: Well they weren’t really boxers. More like that guy who keeps saying, “Momma said knock you out,” Barney, some guy who pulled my tail, a mime, several Yankees fans, and even though he won’t admit it, the Famous Chicken.

Enterprise: Do you have to be in shape to be a mascot?
K-O: Oh, I’m in great shape! That is, if you consider “pear” a shape.

Enterprise: What is your family like?
K-O: Well there’s my mom and pop, and my older brother Syd. We’re all in the entertainment industry. Pop was the spokes ‘roo for “Kangaroo Krunchies” a very popular sugar-coated chocolate cereal in Australia; Mom has been the featured attraction at the Kangaroo Zoo for over 10 years; Syd took the stage name “Jack,” moved to LA, and became a movie star.

Enterprise: What did you want to be when you grew up?
K-O: A firefighting-astronaut-cowboy who plays shortstop for the Boston Red Sox.

Enterprise: Are kangaroos endangered?
K-O: No, we’re actually so numerous they’ve started making kangaroo burgers. The best thing about Brockton is they don’t serve kangaroo! the food an beverage director has been leaving me threatening notes though, stuff like “i bet you taste like chicken!”

Enterprise: What do you do for fun?
K-O: I’m actually an avid belly dancer. I spend several nights each week at “Madame Bonapart’s Belly Dance Academy for Bulbous Marsupials” on fifth street. I also enjoy base jumping, extreme water ballet, poodle shaving, frisbee golf, full contact shuffle-board, making brownies, extreme bingo, underwater basket weaving, saying “wicked” a lot, extreme cribbage, parking my car at Harvard yard, and chasing my tail.

Enterprise: If you weren’t a mascot, what job would you have?
K-O: A male model for “plus size” clothing.

Enterprise: How do you prepare for a game?
K-O: I start off by eating 25 hot dogs followed by five trays of nachos with cheese, two orders of chicken fingers, a bowl of clam chowder, two bowls of chili, two double cheeseburgers, a partridge, and a pear tree. I then listen to some music to get me pumped up. Right now my pump up music is “Dare To Be Stupid” by Weird Al and “Taco Flavored Kisses” by J-Lo. I then make sure the visiting team’s cooler is emptied of regular Powerade and replaced with fish-flavored Powerade. I take the visiting teams’ boxer shorts and fly them on the flagpole as well.

Enterprise: Do you have any game day superstitions?
K-O: I feel it’s unlucky to take a bath during a home stand. If I take a bath, I know the team is doomed. Some people have started to notice the odor of my dedication. I’m not stinky, I’m lucky.

Enterprise: What is your favorite part of the game?
K-O: Hugs! I am the all time leader in hugs received per game with an average of 3,420 hugs. I am also the world leader in the dispersal of kangaroo kisses with a minimum of 2,101 fans receiving smooches at each game. I also enjoy all of the free snacks I find stuck in my fur after a game. There’s nothing like furball covered Cracker Jacks, believe me.

Enterprise: What is your least favorite part of the game?
K-O: TAIL-PULLERS!!!! It hurts, its mean, and if you pull my tail don’t be surprised if you get a bucket of popcorn dumped on your head.

Enterprise: What is something that not everyone knows about you?
K-O: That I am the uncontested, self proclaimed, “Best Mascot in New England.” I held the “Best Mascot” title in my native country and no one has challenged my title since I got here so I can only assume it’s mine. If any other mascots want to take my title and the “Best Mascot” championship beltthey’re invited to take part in my “New England Mascot Challenge!” They’ll be allowed to come perform at a Rox game, and if they can win my crowd over, they’ll be invited to the final showdown!

K-O Favorites

Book: Harry Potter and the Order of Onion Rings
Movie: Brave Little Toaster 5; Revenge of the Toaster
Movie star: Jackie Leggs
Food: Anything and everything edible, has been known to eat decorative bowls of plastic fruit
Color: Kangaroo brown
Music: Hip hop, of course
Dance move: Double whammy belly shammy shake
Hero: Elvis, the fat years
Cheese: Cheddar
Saying: “Floss daily.”
Subject in school: Tie between lunch and recess.
Baseball player: Ted Williams, unfrozen

As you can see this is a long and thorough story. We find out that K-O is a sharp witted “fat guy” who runs around knocking out mimes and a purple dinosaur. He’s pretty pompous, proclaiming himself the best mascot in New England, but also loves giving hugs. He’s a born entertainer coming from a family of kangaroo actors and he’s confident of his over sized body. He’s whimsical/random and enjoys belly dancing and poodle shaving. And he’s edgy, as that awful Ted Williams joke shows (really thought they’d edit that one out!)

This helped inspire his character and attitude. He’s fat, but he feels he’s good looking so he might have to sit down after running up a flight of stairs, but that lady he just sat next to “How you doing?” He loves to belly dance so he dressed up as a belly dancer and tried to “seduce” the visiting team. He might “talk” smack to the other team, only to run away when someone makes a move towards him.

The secret to being a great mascot performer is to develop a character and portray that character the entire time you’re in costume.

Are you upset? Be upset in character? Tired? In character. Bored? In character.

Raymond

When I came to the Rays in 2004 the only biography of the mascot was on the side of a bobble head doll that had been given away in 2002. It was long and involved hot dogs and Rays scouts. It didn’t really define who, or what Raymond was. After I went full time in 2006 I sat down to decide once and for all what Raymond was and crafted the following story:

“In early 1998, Rays scouts on a fishing trip in the Gulf of Mexico spotted a strange looking animal. The creature, apparently drawn to the boat by the smell of hotdogs on the hibachi, climbed aboard and soon won the scouts over with his silly antics. During the excitement, a scout had a brilliant idea: make this fun loving fuzz ball the mascot for the new baseball team. “Raymond” as the scouts dubbed him, immediately accepted their contract offer of all the hotdogs he could eat, all the high fives he could handle, and the ability to shake his groove thing to countless Tampa Bay fans.

Raymond’s animal-like appearance causes confusion among fans of all ages. His fuzzy face is similar to a walrus and his bulbous blue belly likens him to a mutant manatee. So what exactly is he?

In 2005 marine biologists and zoologists made a startling discovery; Raymond is actually a previously undiscovered species of dog known as “Canus Manta Whatthefluffalus” or in layman’s terms, a Seadog. Seadogs have all the traits of normal dogs. They enjoy going for walks, playing with kids, and fetching. Unlike other dogs they are five to six feet tall, walk upright, are blue in color, and chase catfish. While other dogs live on land, Seadogs usually live in or around the water. Seadogs are well known for their fun-loving nature, passion for baseball, and general good looks.”

The #1 issue I wanted to address was exactly what Raymond was. I decided on a “Seadog” primarily because the animal he was most often called was a dog and secondarily because seadog is a term for a pirate, and pirates are a large part of Tampa Bay’s history.

We also developed a “Likes/Dislikes” section which was another avenue for humor and character definition:

Raymond’s Stats

  • Full Name: Raymond Ray
  • Birthplace: Gulf of Mexico
  • Age: Unknown
  • Height: Really tall
  • Weight: Really heavy
  • MLB debut: June 21, 1998
  • Position: Upright and locked
  • Throws: Tantrums
  • Catches: Colds
  • Bats: Scare him

Favorites

  • Color: Blue…duh
  • Food: EVERYTHING!
  • Songs: “Blue” and “Mozart’s 5th Concerto”
  • TV Show: I’d rather be reading!
  • Books: HAIRY Potter, Monsters Under My Bed, Wuthering Heights
  • Movies: “The Rookie” and “Monsters, Inc.”

Likes: Rays baseball, belly dancing, hugs, hot dogs, doing flips, full contact shuffle board, poodle shaving, extreme chess, reading, and KIDS!

Dislikes: Hairballs, taking baths, getting nacho cheese in his fur, falling off walls.

As a result of this clarification of who/what Raymond was, the character grew in esteem and recognition, and I stopped hearing “What are you??” as fans would tell people “He’s a SeaDog.”

When the Astros reintroduced Orbit after a decade they made sure to craft a back story and bio to explain his absence and return. You can read it on their website.  Anyone familiar with Orbit knows he’s a character and has a set personality. Establishing his bio was just step one of creating a well defined character.

So remember fellow furballs, if you want to be more than a kid in a fuzzy suit, consider yourself an actor. Create your character and be that character. A well crafted back story will help you find inspiration and definition.

 

Stay fuzzy my friend ~Kelly

How to be a corporate mascot

jvc mascot

Mascots are larger than life representatives of the teams and businesses they represent. However there are some differences between performing as a sports mascot and a corporate mascot for a business. With a corporate character, you literally are bringing their brand to life. You are the huggable, walking, dancing interactive extension of their brand. A simple misstep in costume could result in a PR nightmare for a company and damage it’s reputation online.

With that in mind here are some tips for being a corporate mascot performer:

  • Dress appropriately for the event you are attending. For example, when I recently worked a convention for medical professionals, I showed up in business attire (nice pair of pants, appropriate top.) Everyone staffing the booth I was at was in their best office attire and I was able to look professional while out of costume. While working for a 5/15k racing event, warm up gear was appropriate. Dressing business casual (Khaki pants, polo shirt) is safe choice if you are unsure of the environment you will be performing at. Dress for success! Don’t allow your value to be undermined by poor attire.
  • Make sure you are always performing in a positive family friendly manner. Some of your go to moves as a sports mascot are not appropriate in a corporate environment. “Thrusting” out a belly, or doing “booty” dances are examples of moves that should be removed from your acting repertoire. Use moves that you would do at a child’s birthday party.
  • Be aware of event restrictions. Some conventions do not allow mascots to roam the event and the character must stay at the booth. Other events are OK with roaming mascots. If you are able to roam it is a great way to expand your client’s impact at the event. Just make sure you have an escort to guide you to prevent mishaps.
  • Be aware of “competing” brands. While at an event there may be other businesses offering the services that your client does. Remember, you are not at a sporting event. These businesses are not “opposing fans.” Be respectful to other brands and if possibly, simply avoid them.
  • Always be entertaining. A lot of the time at conventions/corporate appearances there is nothing going on. No one is at the booth, or all of the customers have already seen you and are drifting away. Do not simply stand there. Stay in character. To keep myself motivated to move I often play a song in my head and dance to it. You can pass the time in a much more fun manner if you are dancing along to the cupid shuffle, or other easy go to mascot dances.
  • Be visible. If you’re at an event where you can wander around, try and figure out where you can b the most visible. At recent events those spots were: the dance floor by the DJ, the start line of the race, the entrance to the post race party. At store appearances, if things are slow, consider standing by the side of the road and waving to people. You’d be surprised how many people pull into the store/event to get a photo with the character. But be safe, stay far away from the road
  • Take breaks. Sometimes corporate clients don’t understand the needs of a mascot performer. Be safe, and set appearance guidelines that your feel comfortable with. Indoors I was comfortable with 60 minutes in, 30 minutes out. For outdoor events it varies with the weather. In hotter climates it can be as short as 30 on, 30 off. Proper breaks allow you to recharge and be energetic during your next set.
scribe america bear

scribe america bear

You’ll find that organizations often appreciate a great performer. Too many businesses “settle” for inexperienced “brand ambassadors” that are forced into costume. Once an organization sees the value a professional mascot performer brings, they’re likely to have you back for more events!

Stay fuzzy my friends!

~Kelly

How much does your mascot head weigh?

Is your mascot head a literal pain in your neck? Have you ever weighed it?

When we produced a new costume head for the Brockton Rox we put it on our shipping scale to find out how much it weighed. It came in at a meager 2.5 pounds.

custom mascot costume

The head for the Greeneville Astros, constructed differently and larger in size came in just under 3.5 pounds.

Custom mascot costume

Gizmo

We just shipped out our latest custom mascot costume which was a duplicate of an existing design. The large (by our standards) head weighed in at 4.5 pounds a 25% decrease in weight from the previous manufacturer. Despite the decrease, we wanted it to be even lighter.

Curious about head weight, we polled our social media followers and asked them how many pounds their current heads were. We were shocked to hear that some heads weighed as much as 15 pounds! And we were upset about 4.5!

When you’re ordering a mascot costume ask them how much their heads normally weigh. If they don’t have an answer, chances are it’s not something they generally consider nor is it something they are striving to improve. For some terrible reason, a lot of mascot producers feel that bigger is better. Nothing could be farther from the truth. When it comes to the weight of mascot heads ounces add up and make a significant difference. Things such as the type of helmet, foam, and fur all add or detract from weight.

The great thing about ordering a custom costume from AMAZING!! Mascots is I’m the person designing your costume. My name is Kelly Frank and I’ve been wearing mascot costumes since 1998. I spent five seasons as Raymond for the Tampa Bay Rays and three seasons as Thunderbug for the Tampa Bay Lightning. I’ve also been a mascot for Major League Soccer, the WNBA, the NBA (backup), Arena Football, minor league baseball, minor league hockey, NCAA Basketball, a division I University, and I’ve been a Halloween performer for Universal Studios as well as a parade puppeteer for Walt Disney World. I also worked in the costumed character department at Universal Studio’s islands of Adventure repairing costume.

I’ve worn suits made by every major manufacturer and found most of them to be hot, heavy, and were unimaginatively designed. I feel the issue is the people designing the suits were never mascot performers themselves. They look at a costume design from a fashion or graphic design perspective. I cannot design your wedding dress, or create a wonderful merchandise ready graphic, but I can design a highly functional LIGHTWEIGHT and unique mascot. I know what elements will and won’t translate into a foam and fur costume.

So when you’re ready to order your new custom mascot costume, don’t get a big head. Save yourself a giant pain in the neck and go with a performer friendly designer, like AMAZING!! Mascots.

 

How to Design a Mascot

McDonalds+Edit

This week the corporate mascot world was startled by the introduction of McDonald’s new mascot, “Happy.” The public was not humming Pharrel as they embraced the new icon. Rather they bashed it in standard social media terms as “nightmare fuel” and dubbing it “the happy meal that will eat your soul.” This is on the heels of revamping Ronald McDonald’s look to be hipper. With numerous characters with decades of brand equity, “Happy” doesn’t seem to make much sense. It can be assumed that the company thought “it worked in France!”

In the same week Chicago based Ferrara Candy company decided to revamp their iconic Lemonhead character and let him “grow up” into a blue eyed 22 year old who loves taking selfies. The giant blue BLINKING eyes, human body, and human tuft of hair give it a truly terrifying look. The team behind the Twitter account seems to acknowledge this and invoke a @TacoBell and @Skittles type of voice, so Lemon Chucky, I mean Head, might actually work as an ad campaign (just not as a costume!)

On one hand you can argue that the mascots are a success due to their social media/viral status. However I don’t think these were intended to be short term stunts but rather long term brand investments.

Here’s my advice when it comes to designing a mascot: HIRE A MASCOT DESIGN COMPANY!!!   I’m positive both of these characters were imaged by an ad agency/marketing firm complete with dozens of focus groups, meetings, meetings about meetings, and power point presentations. I own a mascot company, I make mascots. I would not be able to create and execute a complete advertising campaign (complete with media buys) for your company, so why would you expect an ad agency to know what works best for mascot design? An ad agency has various talented people but a graphic designer is no substitute for an experienced mascot design firm.  No agency has a “mascot engineer” who knows the best materials to use or what will/won’t translate from a drawing to a costume. A mascot company will also have a vast knowledge of past and present mascot designs and what did/didn’t work about them and help minimize the risk involved in launching a new character.

We recently produced a mascot costume that was designed by a very talented branding firm. They create great logos, however when we looked at their mascot design, we knew it would not work as drawn, and knew that some features would draw criticism. We took their artwork and merged it with our own to produce a unique performer friendly costume. While other new mascots who were introduced at the time got slammed, ours was the only one to receive positive feedback. It’s because WE KNOW MASCOTS.

A major university was in the process of reintroducing a mascot after several years and called for my feedback. I looked over their proposed designs, looked into their history, read what the student body was saying online, and said only one of the designs even had a chance of getting approved. It was the one closest to their former mascot that was axed for political correctness. I never heard back from them, but awhile later read that they had scrapped the entire idea of a new mascot and are going mascot less. They spent over $50,000 in research to come up with a conclusion I made in 30 minutes.

When we  begin the mascot design process I start off by talking to the team/company and finding what their needs are. How will the mascot be used (sports games, school shows, trade shows, outdoors/indoors, etc.)? What is more important for this character brand recognition or mobility/fun? Who will be wearing the costume? I then take any logos or artwork they have an come up with several pencil sketches of possibilities. The client gives feedback and I make the changes. Once the pencil sketch is approved I then create a color proof that we build the costume off of.

custom mascot costumecolor copy

So the next time you’re looking to introduce a new mascot, save yourself the inevitable “Poochie” references when you present a focus group created mascot and hire an experienced mascot design firm (Like AMAZING!! Mascots.)

In my next post I will elaborate on “How To Order a Mascot Costume” to educate potential mascot buyers what to look for and what to avoid.

 

Stay fuzzy my friends~ Kelly

How to be a baseball mascot, part 2: The Game

how to be a mascot

Now that pregame is over, it’s time to “tackle” the game. Since the baseball season is long, and games have no set time limit, it’s best to establish a schedule and develop a routine.The most useful thing to know before you go out are your entrance/exit points, the fastest ways to get around the stadium, and alternate break rooms. You may get stuck out somewhere during the game and need to take a quick break. Concession stands with freezers, storage closets, suites, bull pen lounges, “family” bathrooms, and offices are great escapes when you don’t have the time to get back to your dressing room. By knowing how to navigate your stadium you’re getting the maximum exposure with the minimum effort. Also it’s extremely important that you are comfortable with your dugout top and familiarize yourself with it’s dimensions. Falling off the dugout is a real danger and you, and the players below you, can get seriously injured. Check out the infamous clip of Wolfie falling off the dugout in Reno <click here> You should also watch out for the outfield walls, as they can be dangerous. Slider of the Cleveland Indians fell off the wall during the ALCS and torn his ACL. I fell off the outfield wall and broke my arm, requiring surgery to put a plate and four screws in my bone. Be aware of your surroundings!

dumbass who broke arm

If possible give your mascot an introduction sometime after the first inning, mid 2 being an ideal time (the theory being that not everyone is in their seats yet during the 1st). You can announce the character, he/she makes his/her entrance, and does a quick skit, dance, or T-shirt launch. It’s a great way to let the crowd see the mascot and know that he’ll be around during the game. Check out Orbit of the Astros introduction <Click here> This was done pre game, but could easily be done in game.

Mascots are often used to accentuate promotions. Work with your game director/promotional staff and determine which promos they mascot should be at and know when/where they are. One of the most common on field mascot promotions is the mascot race. Another is musical chairs. Normally I would budget 6 outs for a promotion. I would use 3 outs to get to position and be in position 3 outs prior. While you’re waiting for a promo, either interact with the crowd, or hide away in a tunnel/hallway. You should never be seen just standing idle clearly waiting for a contest. It makes you look like a bored intern in a costume.

Skits are another great way to entertain the baseball crowd. There are many common skits, such as the Dance off, where the mascot attempts to get someone (planted player, umpire, fan, opposing mascot) to dance. The person is reluctant at first, but then breaks out into a dance, like this skit with Raymond and the Oriole Bird, the Greenville Drive game and the Eugene Emeralds.  An easy skit is the “mascot streaker” where the character runs out “naked” and is pursued by security.For the “Slow Dance request” skit, the mascot finds a pretty lady who he wants to dance with, but has to argue with the sound guy to play the correct song. Watch Raymond perform this routine <click here>. Another is the “mascot in drag” routine where the mascot puts on a dress and serenades an umpire or player. The Phanatic took it up a notch by dressing up as Lady Gaga and dancing. <click here>  There is also the mimic/Monkey See Monkey do skit where a fan has to do what the mascot does. Check out Thunder from Lake Elsinore performing this <click here>. If your budget allows it, you can get real creative and create prop based skits, like Raymond’s tear away skit, which was adapted from a Famous Chicken bit <click here>.  The grounds crew field drag is another opportunity to perform. Here Parker of the Fresno Grizzlies and his “Drag Kings” performing a dance to “Soulja Boy.” The “Mascot Evolution of Dance” is another popular routine, where the mascot dances to a variety of popular songs. Parker reworked the skit into the “Evolution of Hip Hop“.  Watch YouTube and look at what other mascots do. Feel free to “borrow” the skits, as most mascot performers do. I suggest that you find some twist or unique way to make it your own.

how to be a mascot ace

In the minors it’s easy to get time to perform, but in the majors where every inning break is sponsored and time is at a premium, it’s much harder to get time. One way to “sneak” skit time in is by piggy backing on a promotion. Here the Tampa Bay Rays mascot and the Texas Rangers mascot serve as contestants for the Pappa Johns “Dance for your dinner” promo <click here> A great place for “found time” are pitching changes. These breaks are usually not sponsored and offer time for the mascot to strut their stuff. Since pitching changes are random, it’s next to impossible to perform a live skit, so video skits are a better option.

Video skits are easy and impactful ways to engage the crowd with the mascot. With the Rays I did several “sing-a-longs” that got the crowd going, such as “Living on a Prayer” and “Minnie the Moocher.” Video skits are great because they can be used over and over again. You can theme them for special events, like Father’s Day (Raymond goes Fishing with Dad) or for specific opponents (Raymond vs the Rally Monkey, Raymond vs Wally the Green Monster)

The 7th inning stretch usually features the mascot. The character hops on the dugout and pantomimes the stretch. After the stretch there is usually 60 seconds of “pump up” music. The Winston-Salem Dash dances to the song “Ice Cream and Cake.” You can also invite fans up to dance with you like the Phanatic does.

The bane of anyone working in baseball is the dreaded rain delay. This is a good time to take a break, but it is also a great time to do some schtick. You can get a rain outfit for the character, but if your budget doesn’t allow for a custom costume, just go buy a large yellow poncho. It will fit over your mascot easily and people will “get it.” If you have an old/backup suit you can take it out and slide on the tarp or play in puddles. Be sure to check with your groundskeeper and supervisor before doing this.

how to be a mascot momma monster

Mascot “Family” members are a great way to add entertainment to the game on Family Fundays (usually Sundays) and Mothers’/Fathers’ Day. Take your old costume or your backup costume and add accessories to make it into Mom, Dad, Grandpa, Or Grandma. For female family members a large dress, fancy hat, wig, lipstick/eyeshadow (made of felt and pinned on) and a purse work. For male characters a sports jacket, neck tie, tacky Hawaiian shirt, and a bushy mustache (fake fur fabric, pinned on) do the trick. For grandparents have the performer walk slower and perhaps give them a cane or walker. Many of these items can be found at a thrift store so you don’t have to break the bank to costume your characters.

Mascot birthday parties are a popular event at baseball games, sometimes drawing large crowds. Invite local sports and sponsor mascots to the event. If you have a budget it’s even possible to bring in out of town mascots which is a special treat for the fans. Pregame is a good time to do a group introduction and skit. If you have time, film a video skit with the mascots to show during the game (or online) like the Raymond’s house party or the Mascot card video we did. Have the mascots available to do an autograph session. Having a poster made with all of the mascots on it is a great touch. If this is not in your budget, get the mascots to take a group photo before the game begins, print off color copies in the office, and have the characters sign the photo during the autograph session.

If the team is down, consider a “rally” version of your character. In Tampa we had “Rally Ray.” They played an intro video, cued the music, and Rally Ray came bounding out during the middle of the 9th. We created a super hero style costume for him to wear. “Rally Ray” when then pump up the crowd using his drum. If you have a Rally version of your character, pay attention to the game and make sure you take a break so you have some gas left in the tank. See where you’re at after the 7th inning stretch.

how to be a mascot

If your team wins its great to “run the flag.” Get a custom flag made and run out to the field with it. It’s a nice way to end the game. If you have a “kids run the bases” post game it’s a nice opportunity to high five or take pictures on the field after the game. I was so wiped after working all game that I actually had my backup do it, which is advisable, unless you want to spend all day in costume.

That’s all for now. Look forward to Part 3: Working the crowd.

Stay Fuzzy my friends~ Kelly

How to be a baseball mascot part 1, pregame

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Modern sports mascots as we known them today started in baseball back in 1974 when a college student working as a radio station chicken mascot performed at a San Diego Padres game.  The Famous Chicken, as he’d soon be known, performed for the station for 5 years before breaking free and holding his “Grand Hatching” in 1979. His popularity inspired other teams to get characters of their own and the mascot industry was born. Characters such as the Phillie Phanatic (1978), Fredbird/Cardinals (1979) and Orioles Bird (1979) have stood the test of time while others (Dandy/Yankees 1980, Ribbie & Rhoobarb/White Sox 81-88) faded away.

Baseball is the perfect venue for a mascot. The pace of the game, with its’ inning breaks and pitching changes, create multiple opportunities for a mascot to strut his/her stuff.

Here are suggestions on how to perform as a mascot at a baseball game, based on my 13+ years of performing at ballparks:

Pregame

This is a great time to mingle, greet fans, and with players. It is one of your best opportunities for spontaneous  crowd and player interactions. Greeting fans at “gates open” is a fun way to welcome customers into your park. If you schedule it as a photo session it is possible to get sponsors involved.pigsegway

After greeting people at the gates, head to the field about 15-30 minutes prior to game time. Use this time to stretch with the home team, harass the opposing team as they warm up, and cruise around on an ATV or other mascot vehicle.

Interacting with opposing players is a delicate dance. While the majority of ballplayers are welcoming, some are not. I suggest starting your antics at a distance, judging the player’s reaction, and gradually moving in. If a player tells you to go away, leave. Try and find someone else. Just because you’re a mascot raymond stretchesdoesn’t mean you need to be a jerk. Over time you may even develop a relationship with certain players or entire teams. I spent years goofing around with the Orioles and knew they could be counted on to have fun, leading to some memorable interactions such as this video <click here>. I also cultivated a relationship with Angel Berroa which lead to this funny moment <click here> while working a game in Kansas City. The master of pregame antics is the Phillie Phantic.  He has tried to arrest a Mets player, grown impatient with umpires, and just been a general goof. The Pirate Parrot also has great pregame antics.

Playing with umpires is much like working with the players, except they actually have the authority to eject you from a game. Umps are under a lot of stress and are subject to the verbal beatings of the crowd. In the majors I pretty much left them alone, except to occasionally salute them or wedge my way into their pregame conversation when the lineup cards are delivered. In the minors they were more game to play. Try and introduce yourself to the umpire crew before the game. By letting them see the person in the suit they’re more inclined to play with you.

On big games, you can use this time to pump up the crowd. During the 2008 MLB playoffs I would ride out to center field with my drum and some signs. I would rev the engine to get the crowds’ attention. Then I would bang on the drum to get them pumped up. I then set the signs on the ground so they could see what they said. One read “Tampa” the other “Bay.” I would gesture that left field was Tampa, right field was “Bay” and then do a 1-2-3 count and start the cheer side by side. After that cheer I’d pick up the drum and do a series of 3 beats leading the entire crowd in a “Let’s go Rays!” chant.

Generally pregame schtick goes on until either player introductions or the anthem. If they introduce the opposing team its a great time to head over to the opposing side and be unimpressed with their lineup. I would often give sarcastic claps, yawn, or just fall asleep on the field. When they announced the pitcher I would pantomime throwing a pitch and batter getting a home run.  After the low energy of the opposing team, it’s a good idea run over to the home team side and react as they introduce your players. You can flex your muscles, beat your chest, act like you knocked it out of the park, etc. You can even develop a certain move for each player.

Once it’s time for the anthem, it’s time to chill out. Do not be disrespectful. It’s best to just stand still, remove your hat (if possible), and listen to the anthem. The anthem singer is excited for their moment, let them have it. Once he/she is done, feel free to give them a hug, bow down to them, kiss their feet, or act as their escort off the field.

Next up is usually a ceremonial first pitch. Again be respectful of someone elseplay ball how to be a mascot moment. A mascot can either act as a catcher or umpire. After that it’s usually the “play ball” kid. This is a young fan or fans that gets to “say those magic words” to start the game. I would just stand near them and high five or hug them once they were complete.

And now it’s game time! And after all of that, it’s usually time to take a break and get ready for 9 innings of baseball!

To be continued…..

Stay Fuzzy my friends~ Kelly

How to run a mascot program

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So you’ve been handed the mascot program and you aren’t exactly sure what to do. You’re now responsible for keeping the costume clean, staffing the costume, and scheduling appearances. Here is some basic advice:

  1. Learn how to take care of the costume: Read our entry on “how to clean a mascot costume“. If this doesn’t answer your questions, feel free to contact us for specific cleaning advice. It is a good idea to designate an area for the costume to be hung to air out after use. Make sure that anyone you give the costume to knows how to properly clean a costume. A fur costume can easily be destroyed if someone puts it in a dryer.
  2. Find a mascot performer: Review our “finding a mascot performer” entry. If you cannot find a consistent performer, you or other staff members may have to wear the costume. Make sure anyone who gets in the costume reads our “basic character development” entry. The less experienced performer you have the more attention you have to pay to them. Make sure they are comfortable in the costume, know to hydrate properly, and take proper breaks. We recommend 20-30 minutes on, 20 minutes off for outdoors, and 30-45 minutes on indoors with 20-30 minutes off for inexperienced performers. Heat sickness is a real concern for someone who does not yet know their limits. More experienced performers already know their comfort level.
  3. Provide a mascot escort: Make sure your mascot always has an escort to assist them. This person is the mascot’s eyes and ears, seeing things the performer cannot (small children below eye level, steps, etc.) and assure their safety in case of unruly fans or other emergencies. This person should have a radio or some means to get in touch with you in case of an emergency. An escort also helps the mascot manage his/her props, preps contestants, and distributes giveaway items.
  4. Set a schedule of fees: Establish the rate for your mascot at different types of events
    • Non profit
    • Sponsor events
    • Non sponsors
    • Private appearances (birthdays, deliveries, parades)
    • Community events (walk a thons, school/church festivals)
  5. Create an appearance request form: The form should ask for
    • Event Name, date, time requested
    • Name of organization, type of organization (business, non-profit, private party)
    • Name of person making request (phone #, e-mail)
    • Name of on site contact (phone #, e-mail)
    • Address of event
    • Description of event
    • Expectations of mascot at event
  6. Create an appearance confirmation form: This is the form you send out once the appearance is scheduled. It confirms the information provided on the request form, sets the appearance time and expectations, and informs the client:
    • If parking is an issue, please designate an assigned spot for the performer, preferably close to the event, as he/she will have a large bag to carry
    • You must provide a private place to for the performer to change. BATHROOMS ARE NOT ACCEPTABLE since the performer may have to place parts of the costume on the floor while getting dressed and bathrooms are unsanitary.
    • If the crowd becomes unruly, or the performer fears for their safety, the appearance may be cancelled without refund.
    • Advertise the appearance as “between the hours of” to avoid disappointing people if the mascot has to take a break.
  7. Maintain a master calendar:  Use Outlook, Google, Yahoo, or other calendar programs to keep a master schedule online. Allow your performers access to the schedule so they can manage their appearances. Send out a weekly e-mail reminder/schedule of events to keep your performers in the know and avoid missed appearances.
  8. Create a payroll spreadsheet: Keep accurate records of appearances and hours to make sure your performers get paid properly. Advise your performers to keep track of their hours in case of an error.
  9. Create a mascot program budget: Calculate expenses for the program. Items to consider
    • Payroll for appearances and escorts
    • Costume maintenance (cleaning, supplies)
    • New/replacement costume pieces
    • Mascot promotional items (t-shirts, tattoos, autograph cards)
    • Props
    • Mileage/travel expenses
    • Training for performers
  10. Develop merchandise: Generate revenue with your mascot through sales of items such as dolls, t-shirts, hats, bobble heads, and more.
  11. Develop community outreach programs: Decide how you want to impact your local community. Create programs to be performed at schools that encourage students to read, get active, recycle and more. Other popular school shows are anti-bullying and test taking techniques. Many programs rewards students with ticket vouchers to attend a game.
  12. Work with sponsorship: Generate revenue through the sale of mascot related sponsorship  School programs, promotional items, and even an overall mascot sponsorship can bring in money for your organization. Read our “how to generate revenue with your mascot program” entry.
  13. Work with marketing: Use the mascot to get your marketing messages out. Social media, publicity stunts, community events, charitable visits, all are ways to promote your character and brand.

A mascot program entertainment, community outreach, marketing, and sales combined. A successful program depends on a lot of people, but mostly on its administrator. If you ever need additional advice, feel free to contact us at amazing-mascots.com

Stay Fuzzy my friends!~ Kelly Frank, President/Owner AMAZING!! Mascots, Inc.

How to generate revenue with your mascot

lots-of-dollar-signs-clip-art

No longer simply side show entertainment, mascots have the potential to generate hundreds of thousands of dollars in revenue for their organizations. Some of the “revenue” is increased brand awareness in the community. The areas of direct revenue are:

mascot sponsorships

Sponsorships

  • Overall mascot sponsorship: This package usually involves logo placement on the mascot’s jersey, autograph cards/printed materials, and website. Also included are in game mentions and appearances at the local branches. These sponsorships can range from $8,500 for a minor league baseball mascot to $40,000 and up for major league sports mascots. A mascot sponsorship allows a business a nontraditional marketing opportunity that is very visual/interactive and helps draws traffic to their locations. 
  • Kids Club: Teams and businesses can offer a fan club for children. They usually offer a free membership that includes a membership card and an electronic newsletter or a premier membership that costs $15-$100 and includes a variety of items and invitations to members only events. The Nashville Predators Kid’s Club is sponsored by a local dentist. The Tampa Bay Lightning’s is sponsored by Subway. Kids clubs allow the team and it’s corporate partner to get their brand message to children and their parents and creates a database for marketing efforts.
  • School shows: The Chicago Bears “Tackle Reading” program is sponsored by ComEd, the local electric company. The Indianapolis Colts offer five different school shows each with it’s own sponsor. The Houston Rockets have numerous school shows that the charge $850 a show for, and partner with a local hospital to distribute a children’s book featuring Clutch to area students. The team receives money AND gets to bring their brand message to tens of thousands of school children annually, all while generating exposure for their corporate partners. Popular school show themes are reading, physical fitness, anti-bullying, and state standardized test preparation.
  • In game promotions: The Minnesota Wild of the NHL have Dairy Queen as a sponsor for their “mini mascot” promotion. The Denver Broncos and Minnesota Twins also have mini mascots. This allows the sponsor an unique and visual opportunity to promote their brands and draw traffic to their stores/websites through registration for the contest. In minor league baseball mascot races  attract local sponsors. In major league baseball mascot races are very popular sponsored contests with the Milwaukee Brewers Racing Sausages being the most famous. Almost every MLB team has a racing mascot promotion.
  • Giveaway items: Mascot themed giveaways such as bobbleheads, plush dolls, banks, jerseys, hats and more allow a sponsor a chance to get their logo on thousands of gifts given to the fans. Items can be customized to the sponsor like a toothbrush holder for a dentist, a piggy bank for a bank, or a soap dispenser for a health care provider.
  • In stadium/arena mascot zone: Numerous teams have created a zone/home/den/play area featuring their mascot. These areas allow for sponsor placement/integration, serve as a mascot meet and greet location, and offer photo opportunities.
  • Promotional Vehicle: In addition to giving the mascot a means of transportation a promotional vehicle is a mobile billboard for the team and any presenting sponsor. These deals generally involve logo placement on the vehicle and appearances at all mascot related events. Car dealerships are the most common partner and the vehicle is usually included in the deal.

orbit delivers

Paid Appearances

  • Deliveries: Seasonal gift basket/flower deliveries are popular ways to generate revenue with Valentine’s day being the most popular. The Houston Astros and Texas Rangers mascots deliver a gift basket and flowers to their fans for a fee. The Astros even found a sponsor for their delivery increasing their earning potential. Other holidays include Easter, Christmas, Halloween, St. Patrick’s Day, Mothers/Fathers Day, and birthdays. For an additional fee, Tampa Bay Lightning season ticket holders could get their tickets delivered to thier home or office. It’s a great way to kick off the season. These deliveries can be advertised through social media, on the team’s website, in the team store, through e-mail blasts, and in game.
  • Birthday Parties: Appearances at  birthday parties are an easy way to generate paid appearances. Most teams offer a few options including a short visit (10-15 minutes) or a deluxe package including playing party games and other entertainment. Additional add on items are a customized jersey or additional ticket vouchers. Teams charge anywhere from $50-$800 for these visits. Birthday parties can also be held at the ballpark/arena. These packages generally include tickets, food, drink, cake, a present, and a visit from the mascot.
  • Parades: Community parades often need to book entertainment. Almost every little league has a parade. Fourth of July, Christmas, and Thanksgiving are also big parade seasons. The mascot and their promotional vehicle appear in the parade and distribute giveaway items and provide entertainment. Parades are some of the most difficult appearances, often lasting 2-5 hours including pre-parade positioning and post parade traffic, therefore these appearances generally cost more than standard mascot appearances.
  • Weddings: Many super fans want to include their team on their special day. A mascot is often a surprise guest who adds excitement to the event. College and University mascots are often booked for these events. The mascot can act as a ring bearer or just be there to cut a rug on the dance floor.
  • Seat/Suite visits: Teams can offer a personalized seat visit from the mascot in their seat or luxury suite. Groups can also book the mascot. These are quick visits where the mascot delivers a gift and takes a photo. This is a great way for fans to guarantee a visit from the mascot. They are great for birthdays, holidays, and even wedding proposals

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Merchandise

  • Plush Dolls: Teams offer mascot plush dolls in a variety of sizes and price points. Several teams have partnered with Build a Bear and created “build a mascot.” The teams then offer stations in the park/arena for children to make their own mascot doll. Bobble head dolls, and plush mascot hats are also great items to sell.
  • Clothing: Youth T-shirts and mascot jerseys are popular items. Adults wear mascot t-shirts as well. Other items include scarves, sweatshirts, socks, and hats.
  • Costumes: Recently Halloween costumes of team mascots have become popular. These are great high end items that help grow lifelong fans, while also advertising your team in local neighborhoods.
  • Other items: School sets, backpacks, pennants, pucks, baseballs, bats, basically any item can feature the mascot.

A properly run mascot program can generate hundreds of thousands of dollars for its organization directly and increase brand value through social media and grassroots marketing. Make sure you’re not leaving money on the table and maximize your mascot program today!

If you want a personal assessment of your mascot costume and program, please feel free to contact us at AMAZING!! Mascots, Inc.

Stay fuzzy my friends~ Kelly